Oceans Ahead – Celebrity Cruises
Brand Identity, Digital Design
We were commissioned by Celebrity Cruises Entertainment to create the brand identity for the onboard EDGE Series entertainment offering, Oceans Ahead.
A maritime lecture series delivered by the bridge on board. The goal was to avoid stereotypical maritime cliches and reflect the modernism of the EDGE Series ships.
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The logo was inspired by maritime symbols. The symbol uses the O to represent the Oceans and the navigational arrow represents the Ahead. The symbol accentuates the ahead, the moving forward, the next generation of cruise ships. The "clean" look serves as a reminder of Celebrity Cruises' commitment to the green initiative.
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